Lawrence is the Founder and President of International Diversified Products (IDP) which he established in 1986. This highly successful product-development business that creates products, technologies and solutions for selected corporate clients is built on Lawrence’s commitment to a relationship-centered approach to business and is a natural legacy of his more than twenty-five years as a motivational speaker and personal development facilitator. Inspired by his recognition of the potential inherent in America’s youth, Lawrence founded the Students for a Better Tomorrow Foundation (SBT), an organization dedicated to mentoring youth in successful relationship-building and entrepreneurial business skills through an experiential, interactive after-school program designed for at- risk teens and offered in high schools throughout the Los Angeles area. In 2003 Lawrence was the recipient of America’s Promise – Marketable Skills Award for his contribution and empowerment of America’s teens, ensuring them a more promising future through the development and learning of marketable skills. Calling upon his 40 years of expertise in manufacturing, automation, design, marketing and international sales, Lawrence crafted the Brand for Good vision which is a powerful non-charitable business model designed to harness the power of conscious capitalism by offering a broad spectrum of socially-responsible products and services of exceptional quality to pay for humanitarian services. By delivering the human and capital resources, the expertise, the technology and a strategy to empower society to co-create opportunities for the betterment of mankind, Brand for Good will add value to the lives of individuals around the world.